Social Media

TikTok & Grammys : the social media’s influence in music awards

TikTok has taken over the music industry by storm, and the Grammys are no exception. This year’s awards ceremony was filled with viral TikTok hits, with some tracks reaching such great success on the social media platform that they eventually landed Grammy nominations.


Beyoncé’s “Cuff it” is a perfect example of Tiktok’s influence. The song wasn’t even intended to be released as a single, but thanks to some groovy choreography from TikTok influencers @maycsteele and @ogpartyhardy26, it quickly climbed the charts and scored a Grammy nomination for Best R&B Song.


Disney’s “Encanto” movie soundtrack also made a splash on TikTok, with “We Don’t Talk About Bruno” becoming a viral hit with over 754.8K creations. The success of the song landed it on the Billboard Hot 100 chart for five weeks and a Grammy nomination for Best Song Written for Visual Media. Other TikTok-fueled tracks from the soundtrack, like “Surface Pressure” and “The Family Madrigal,” also snagged Grammy nods. The movie eventually won the Grammy for best compilation soundtrack.

Muni Long

And last but certainly not least, we have Muni Long. The singer has written hits for Rihanna, Selena Gomez, and Fifth Harmony. But she reached millions of people with her own song “Hrs & Hrs”, as it became an instant TikTok sensation. With over 1.7 million creations, the song was used in everything from memes to wedding videos. Muni Long’s hard work paid off with three Grammy nominations, including Best New Artist, Best R&B Song, and Best R&B Performance for “Hrs & Hrs.”