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Your Music Marketing

Launch ads on social media in few clicks

Launch genre-based ads campaigns simultaneously on Tiktok, YouTube, Instagram & Facebook in less than 2min.

Ready to launch your first ad campaign ?

Launch your campaign in just 4 steps

Add your release link

Select your musical genre

Choose the key settings

Add your content

Use the Spotify, Deezer or Apple Music link of your release, we'll collect basic infos to setup your ads.
Your Music Marketing in few figures 😎

Take a look at some recent campaigns!

940

Campaigns Launched

78

Artists

49K

Generated actions

Indie Pop

100

7 days

USA

11K

Reach

149

Clicks

3.4K

Views

Rap FR

1800

14 days

FR

167K

Views

77K

Earned views

1K

Earned likes

Alt Pop

50

7 days

TUR

53.7K

Reach

668

Clicks

712

Clicks to profile

Experimental

50

7 days

POL

12.5K

Reach

130

Clicks

174

Clicks to profile

Arab Pop

1500

21 days

MAR

477.7K

Views

75.4K

Earned views

1.1K

Earned likes

Alt Pop

100

7 days

USA

14.6K

Reach

1.2K

Clicks

1.7K

Views

Indie Pop

100

7 days

USA

11K

Reach

149

Clicks

3.4K

Views

Rap FR

1800

14 days

FR

167K

Views

77K

Earned views

1K

Earned likes

Alt Pop

50

7 days

TUR

53.7K

Reach

668

Clicks

712

Clicks to profile

Experimental

50

7 days

POL

12.5K

Reach

130

Clicks

174

Clicks to profile

Arab Pop

1500

21 days

MAR

477.7K

Views

75.4K

Earned views

1.1K

Earned likes

Alt Pop

100

7 days

USA

14.6K

Reach

1.2K

Clicks

1.7K

Views

Discover more exciting features

We have developed several features to help you develop your musical career!

Ad Campaign (for Music Releases)

Promote your latest release by launching ads simultaneously on YouTube, Instagram & Facebook. It takes less than 2 minutes and it's monitored and optimized by our unique AI.

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Reporting

Track your campaign results in real time and analyze your data! We use our own evaluation system that will help you understand the results of your campaign.

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Release Link

Achieve better conversion thanks to our good-looking fanlink that maximize the engagement with your fans. Choose your favorite CTA, write a short text, add a personalized video, customize your follow buttons...

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Artist Link

UpComing !

Advertising for Concerts

UpComing !

Audience Management

UpComing !

Artist Dashboard

UpComing !

A solution for everyone

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Artists

Launch your campaigns on social media and promote your music to increase the visibility of your projects. Boost your fans' engagement and reach new ones.

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Companies

Centralize all of your artists and their audience on the same platform. Launch all your ads from the same platform. Optimize your budget and simplify the tracking of each of your campaign.

Blog
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Social Media

10 Tips on Instagram for musicians in 2022

1. Do more Stories & carrousels While the Instagram algorithm doesn’t explicitly prioritize stories & carousels, posts that earn more engagement are rewarded with more reach. Carousel posts make up 17% of feed posts, and according to research they pull 3x the engagement. 2. Ignore the conspiracy theories myths Shadowbanning accounts or “suppressing” posts is not a real thing, according to Instagram, but if you violate Instagram’s community guidelines or Terms of Use, yes. Creator profiles, business accounts, and verified accounts don’t get a boost from the algorithm, though they do have their own benefits. 3. Don’t try to game the system Trust us, Instagram pods, buying Instagram followers, and Instagram automation do not work. The algorithm can tell when your account is being shady. So focus on what you can control: authenticity, relationships, and telling great stories. 4.  Post consistently This is key whether you’re looking for help with reach, engagement or follower growth. Pro tip: Consistency requires planning. 5.  Post reels The algorithm is currently “boosting” Reels in the feed so that more people see and use this new feature. While Instagram hasn’t officially confirmed this, it makes sense that Instagram wants Reels to copycat TikTok success, like Stories copied Snapchat and IGTV copied YouTube. Posting a really good Reel is likely to expose your account to new eyes, and grant you better engagement.  6. Focus on Reels Official tips for posting Instagram Reels include: Do not recycle watermarked TikToks Shoot in vertical Use filters, camera effects, music, etc 7.  Better use of hashtags Precise, accurate, thoughtful hashtags signal to users and to the algorithm what’s in your post, and who might be interested in seeing it. To use hashtags correctly, dig around in your niche, use hashtags that actually describe what your post is about. 8. Post when your audience is online Finding out the best time to post to Instagram means looking at your own audience behavior, looking around at industry benchmarks, and keeping in mind when people are generally on Instagram. Pro tip: The best time to post is based on your account’s data and goals (Use Instagram Analytics), the best time to post is not always the most convenient, we recommend a scheduler (Creator Studio) 9. Bond with your audience We saved this one for last as conquering hearts is the best way to win the algorithm. Success only comes when you’re connected to your audience’s hearts and minds. A “good” engagement on Instagram is somewhere between 1-5%. 10. Geolocate your photos to get 50% more engagement In the Instagram search engine, many users search for content by location

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Content

How to create a press kit

What is an Electronic Press Kit and what it is all about As you begin to get organised and prepare to promote yourself, it’s important to consider everything you’ll need to put together and where it will all live online. Your electronic press kit provides a central location with all of your assets like images, music files, bio and more for members of the media (editors, bloggers, radio program directors, venue talent buyers, etc.) to quickly access. It should include the following: Redact and publish your Bio & Pitch No one needs a big paragraph, but there are some crucial elements to write a smart and effective Bio . If you're releasing a new track you'll probably need to redact a pitch to present the music it's intentions and the little story behind learn more here Include some previous Press Quotes If you’ve been featured somewhere online or in print, include any positive quotes. If not, no worries – that’s why creating a Press Kit ;) Upload a Press Pics deck: Professional-looking photography doesn’t have to be unaffordable, and it goes a long way. Provide a link to hi-res photos for writers and editors to use. To do so think Google Drive, Dropbox, or even Disco. If you Worked with a photographer remember to include photo credit info. Upload a Social Assets Deck nowadays promotion take place a lot on social medias, to maximise the possibilities of sharing dont forget to include a folder with some story or feed extract (video still the best) that micro influencers or new social press medias can share the release easily. You can learn more about How to create good social assets here. Create an external-link and data sheet Everyone has different prefered streaming platform or social media. To avoid any problems regarding the links to listen to your music the best il to create a sheet with all of your links Also Include your Y2M link to get more Intercations. Learn how to create one here Now that we're in 2022 Datas are more than a big topic in the music business so make sure you're including them into the sheet. Use bitly to keep an eye on your click and redirections Here Is an easy copy past template to create your Link sheet (Just replace the links) ___ PRESSKIT LINKS EPK: http://bit.ly/EPK-ArtistName Press pictures: http://bit.ly/PICS-ArtistName Wording/Bio: http://bit.ly/BIO-ArtistName YouTube Video: YouTube or Vimeo Unlisted link Audio (demo): Soundcloud or Disco Private link ___ SOCIAL LINKS & DATA Last release : Y2M link Youtube : https://www.youtube.com/channel/ArtistName Facebook : https://www.facebook.com/ArtistName Instagram : https://instagram.com/ArtistName Twitter : https://twitter.com/ArtistName ___ LAST 28 DAYS PROGRESSION ● Facebook:   353.4k (+ 0.2%) ● Instagram: 135.8k (+2.1%) ● Spotify: 198.4k (+2.4%) ● YouTube: 276.4k (+1.7%) ● Deezer: 255.9k (+1.9%) ● Twitter: 223.3k (+0.1%) Organisation is the key Last but not least: Once you have everything in hand, all you need to do is create a nice, organised press kit on Google drive or Dropbox. Keep in mind that redactors and medias receive hundreds of mails a day. If you want to stand out, make sure your folder is perfectly readable and follows a clear structure: 📂 ARTIST NAME - TRACK NAME - EPK ↳ 📝 Links & Data Sheet ↳ 📂 Bio & Pitch  ↳ Bio ↳ Pitch + Press Quote ↳ 📂 Press Pics ↳ ARTISTNAME-by ©PhotographName 01 ↳ ARTISTNAME-by ©PhotographName 02 ↳ ARTISTNAME-by ©PhotographName 03 ↳ ARTISTNAME-by ©PhotographName 04 ↳ 📂 Social Assets ↳ ARTISTNAME&TRACK-STORY01 ↳ ARTISTNAME&TRACK-STORY02 ↳ ARTISTNAME&TRACK-FEED01 ↳ ARTISTNAME&TRACK-FEED02

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Social Media

YouTube : The perfect artist guide in 2022

With two billion registered monthly users, YouTube is beyond a video platform – It’s a space for community, a place to discover (second largest search engine right after Google), and one of the greatest marketing tools. Ensuring your YouTube channel is optimised in every aspect is critical to its overall growth. To make sure you have all the tools necessary, The Orchard has this year’s YouTube Best Practices so you’re equipped for success! 1. CHANNEL BRANDING For some peeps your channel will be the first thing they will see from you. It’s all about the visuals. Create customised, visually compelling, and relevant channel art to establish your brand. The banner is YouTube’s billboard for information. It should reflect recent release(s), upcoming tours.. make the audience feel like they’re connecting with a personality, not just a brand. The banner should be updated often and be compatible on both desktop and mobile. (here is a psd of sizes.) The profile Picture should also be aligned with the banner and be clear. Links In addition to the visuals, it’s imperative to include up to five links on the channel. These links can point to an official website, social media profiles, spotify etc... Any other links should be added to the channel description. Recommended formats : *PSD LINK* Icon: JPG, GIF, BMP, or PNG file (no animated GIFs); 800 x 800 px image (recommended); Banner: 2560 x 1440 px image is recommended. File size should be 6MB or smaller. 2. CHANNEL LAYOUT Just like the branding, the overall organisation and layout aids in solidifying the channel. A channel trailer is an elevator pitch to potential subscribers. It’s featured first on the channel and auto-plays, so it needs to hook the viewer. Subscribed view is for returning and already subscribed users. A new release or playlist, or a top playlist is recommended. Unsubscribed view is for new users. An intro to the channel or the most popular video is recommended. Playlists are a great way to keep the audience within the channel. On top of organising the content, playlists increase watch-time and creates another opportunity to appear in search results and Suggested Videos. 3. CHANNEL DESCRIPTION SEO runs the world. As you’re navigating channel optimisation, keep in mind the power of YouTube’s search. Channel descriptions should be added in two places: the “About” tab and “Artist Center” in the creator studio. YouTube uses the “About” tab to populate SEO; adding a detailed bio and description with key terms assists. Include the artist’s most popular songs, album names, genres, labels, locations... The Artist Center tab in Creator Studio, add pictures and a biography to the About tab as well as the YouTube Music app. It’s important to keep the branding across platforms. Channel tags help surface the channel in YouTube search and in other algorithms, such as Google. For example, add the year, common misspellings of popular song titles or albums or names, genres, song titles, albums, geography. Featured channels in the “Channels” tab to promote other content and drive traffic between two channels or artists in a label for example. Custom URL allows fans to easily find and remember your channel. It should be something clear and memorable such as ArtistName, ArtistOfficial... We recommend using the same handle as other social platforms such as Instagram, Facebook, Twitter... 4. VIDEO OPTIMISATION Each video has its own SEO opportunity outside of the actual channel. Through proper video titles, descriptions, and tags, you can ensure that the right audience is being targeted. Video titles give viewers a sense of what to expect from a video whether it be an Official Audio, Music Video, Lyric Video, Behind The Scenes, Live Interview, etc. For artists, be sure to include the name of the artist and the title of the track. If there are multiple or featured artists, you can also mention them with “@” symbol. Video descriptions are another way YouTube is able to utilise SEO. In short, the descriptions really help viewers find your videos. Make sure all of the important information is showcased in the first two sentences of the description. Description, include links to subscribe, point to all social platforms, link to other videos or playlists, any purchase links (merch/song/album) and lyrics. This comes into play when users can’t remember the title of the song so they search by lyric. Ending hashtags without spaces : At the end of the video the first three hashtags appear below the video and above the video title. Use hashtags that are a part of a larger searches, such as “#NewMusic, #Artist, #Album, #Genre, #Event” Video tags help in targeting the right audience. In this case, the more the merrier. Add more tags to videos as long as they remain relevant to the video (500 character limit). You can include a mix of general and specific tags to accurately describe each video. This can be : Artist name or different variations of it, title of the song, easily misspelled words that people may be searching for, lyrics of the song, the year, albums, genre, geography, new music tags, the type of video, and more. 5. VIDEO FEATURES Beyond the SEO optimisations, there are also features within the video that generate more engagement within the channel. The additional features available are cards, end screens, watermarks, subtitles, and merch shelf. Cards allow you to link up to five different card types – this can include other videos, merch, streaming, donation sites, tour tickets, playlists, and more. The card button appears as the “i” in the top right hand corner throughout the video. Adding end-screens to videos helps curate and lengthen a viewer’s watch session. Here you can add a subscribe link or link to other videos and playlists. Make sure to keep these updated to push to relevant and/or priority content. Branding watermark” button sits on the lower right hand corner of each video and when scrolled over, allows the user to subscribe to the channel without leaving the video. Enabling subtitles/(CC) translations opens the content to a larger audience – including those who don’t speak the language or would prefer to have the lyrics on the screen. Translations contribute to the overall metadata of the video. The merch shelf. Now eligible channels can promote their merch right below the description of videos and on the “Store” tab of the main channel. Thumbnails, you want to make the BEST first impression the moment they see your video, so make them count! Thumbnails should be bright and easy to see (not dark or blurry), with a clear picture of the artist or a striking image that’s on-brand to grab the attention of potential fans. Always optimise for mobile — more than 70% of views come from mobile. 6. VIDEO ENGAGEMENT Beyond its abilities to host content, YouTube has become a space for community and engaging with the audience. Like other social platforms, artists and labels alike can communicate directly with the fans in chats, the community tab, and more.. Community is YouTube’s social feed. With the ability to post photos, GIFs, polls and text updates, it’s a great way to directly engage with fans by giving them unique content and general updates. To foster a more connected fanbase, we recommend liking/replying to comments. Posting keeps the channel active in YouTube’s algorithm, especially when the artist goes a length of time without posting, or before uploading new content. YouTube Premiere gives fans the opportunity to virtually gather together for a watch party at the time of launch. You can schedule a video upload and create a shareable watch page; stirring up buzz around the release with a countdown. You can also add some teaser before the launch, get creative. YouTube Live gives you a way to connect with new and old fans, creating a real time experience to engage with viewers directly (+ you can monetise your stream.) YouTube Stories, give fans a day-to-day updates, same as other stories the segment can be 15 seconds but expires after 7 days. YouTube Short, The 2021 new features, becoming the leading video format on the internet. Create short vertical videos from 30 seconds to 1 minute and be creative, share your improvisations, life moments, best recipes or the latest choreography of your music.