As we highlighted in our recent report, social media plays a significant role in the discovery of new music, with TikTok being one of the major players. A study by MRC Data revealed that 75% of TikTok users discovered new songs through the platform in 2021. Moreover, 63% of TikTok users claim that the platform exposes them to music they’ve never heard before.
For these reasons, and to directly assess TikTok’s impact on music discovery and engagement with new releases, TikTok and Billboard have teamed up to create the TikTok Billboard Top 50 Chart.
The TikTok Billboard Top 50 Chart is a new weekly ranking published every Thursday, highlighting trending music on TikTok in the US. To compile this ranking, various criteria are considered, including the number of created videos, video views, and engagement metrics.
The introduction of this official chart is very interesting for artists who have implemented content strategies on TikTok, as it provides a means to monitor the virality of a song on the platform. Furthermore, it allows for a comparison between a song’s position on the TikTok Billboard Top 50 and its placement on the original Billboard Hot 100 chart.
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