Marketing

Report – Digital marketing spending in the French music industry in 2023

Digital marketing spending in the French music industry in 2023

Since its launch in 2022, Your Music Marketing has been committed to providing innovative, high-performance solutions that simplify digital marketing for artists and music industry professionals.

In 2023, Your Music Marketing publishes its first report dedicated to the study of digital marketing spending in the music industry in France, with the aim of analyzing the size and evolution of marketing budgets for the promotion of musical projects.

The report is based on a sample of French artists from all musical horizons, and analyzes the various marketing budgets allocated to promoting their projects, in order to establish the current state of such spending.

Our report includes :

  •  An exclusive study of digital marketing budgets in the French music industry 🔍
  • Analyses of the distribution of these budgets according to music genres, artist structures and project types 📊
  • Comparisons according to the types of platforms used 📲

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