Launched a few weeks ago, Threads is the social network by META, designed to compete with Twitter.
Threads closely resembles its competitor: its users have the ability to post short texts (up to 500 characters), link them in the form of threads, add photos (up to 10, similar to Instagram), or videos, and engage with likes, reposts, or replies.
However, the application has a very interesting subtlety as it is directly connected to Instagram. In fact, both applications have a fairly similar interface. In parallel, Instagram users receive notifications from Threads and can log in directly with their Instagram username and password, syncing their subscriptions. This facilitates the development of audiences for creators and public figures.
Currently, the application has over 100 million users, and several artists are already present on the platform, including Olivia Rodrigo, Shakira, Billie Joe Armstrong, and Gwen Stefani. The idea for them is to connect with their audience by taking advantage of interactions from Threads users and to find and grow their community on a social media similar to Twitter but with Instagram users.
Threads is currently available in more than 100 countries, but European Union member states are not yet part of it due to data protection reasons. So, it will take a little longer to enjoy its benefits, but the application is expected to continue to grow, allowing artists to implement innovative content strategies that will develop their Instagram audience through a new channel.