TikTok plays a significant role in music discovery, with 75% of users reporting that they discover new artists through the platform, and 63% stating that it exposes them to music they haven’t heard before. These statistics underscore TikTok’s prominent position in the music industry. The platform itself has recognized this by partnering, for example, with Billboard to create the TikTok Billboard Top 50, a weekly ranking of trending songs on the social media, as highlighted in one of our previous newsletters.
Today, TikTok aims to take its connection with the music industry a step further by adding a new integration called “Add To Music App.” This feature enables users to directly add a song heard on TikTok to their library on the streaming platform of their choice. Currently, the available streaming platforms include Spotify, Apple Music, and Amazon Music.
This new functionality acts as a call-to-action (CTA) located next to the name of the song used in a TikTok. Users simply have to select their preferred streaming platform, and the song will be added to their default library. They can also choose to add it to a new or existing playlist.