Marketing

Throwback on the top 10 TikTok songs marketing strategies of 2022

TikTok can be a real boost for artists thanks to its algorithm that can make their latest release go viral in a few videos! Check out our selection of the 10 TikTok songs activations you should remember from this year! 🔝👌

About Damn Time – Lizzo

A TikTok trend is launched: Lizzo’s song finds itself propelled into the charts, first being used for a dance challenge, then shared millions of times. The movements of the choreography match the mood of the song – sassy and full of attitude.

As It Was – Harry Styles

Spreading all over the place thanks to a lot of TikTok trends, As It Was is the most streamed song on Spotify of the year 2022!

Unholy – Sam Smith & Kim Petras

This track was able to take off even before its release, thanks to a video preview on TikTok by Sam Smith and Kim Petras. The song was then used millions of times, highlighted by several trends. 

Cuff It – BeyoncĂ©

Starting with a TikTok dance challenge, the viral trend earned the song over 2.3 millions uses!

Miss You – Robin Schulz & Oliver Tree

This remix of Robin Schulz is a speed-up version with the voice of the track Jerk by Oliver Tree. Its virality on TikTok has resulted in long weeks of presence in the Top Viral world of Spotify!

Running Up That Hill – Kate Bush

This Kate Bush’s song released in 1985 came back from the past thanks to Stranger Things 4. Many videos have appeared on TikTok using the song in a humorous way to represent scenes from the series. The number of streams of the song has increased by 8700% worldwide, in just 4 days!

Doja – Central Cee

The opening line was enough to send the track on its way to virality before its official release. Many videos have been created with this song and modifying it to create meme videos, for example. 

Bloody Mary – Lady Gaga

This song released in 2011 has been revived thanks to the series Wednesday on Netflix. The trend on TikTok is simple: recreate the choreography of the series with a speed-up version of this song by Lady Gaga!

Made You Look – Meghan Trainor

This track released in October inspired a viral dance challenge on TikTok! Apart from this trend, the song has also been used thousands of times for all kinds of videos.

Sunroof – Nicky Youre & Dazy

After going viral on TikTok earlier this year, this song has surpassed 400 million streams on Spotify, and has almost reached 9 million uses on TikTok! It’s impossible to not have heard it somewhere…