As the video format becomes an increasingly integral part of Spotify’s strategy, the platform now encourages artists to provide video content, whether through Clips to create storytelling around their music, or Canvas of tracks that are gaining visibility on the platform.
Today, Spotify is taking things one step further by offering music videos of tracks. This feature, still in beta phase, is currently available in 11 countries: the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia and Kenya.
When a track is accompanied by a music video clip, users can switch to video mode by clicking on a dedicated button, with the option of switching to full-screen mode by rotating their phone. The same button allows them to return to audio with the track’s Canvas.
The feature is also available on the desktop version and on TV apps: here, music videos will additionally be displayed on artist profiles. What’s more, on these devices, users can share music videos in the same way as they can share songs.
However, it should be noted that this option is reserved for paying users of the platform: this is part of Spotify’s plan to encourage free listeners to subscribe to the service.
To date, only a handful of artists have made their music videos available on the platform. They include Ed Sheeran, Doja Cat, Ice Spice, Aluna and Asaka.
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