Artificial Intelligence at the Heart of Content Creation on YouTube

Following the launch of its artificial intelligence Bard to compete with ChatGPT, and the creation of AI-optimized ads, Google is now tackling AI-assisted content creation, announcing the release of 3 new content creation tools on YouTube.

  • AI Insights: This new tool, available next year, will be integrated into YouTube Studio. It will generate video ideas and scripts to facilitate creators’ brainstorming process.
  • Dream Screen: This tool, set to be available by the end of 2023, enables creators to generate background videos and photos for Shorts formats using artificial intelligence.
  • YouTube Create: Already available in beta in some countries on the Google Play Store, this application allows creators to edit and create Shorts directly on their phones. Here, artificial intelligence suggests music for creators to add to their videos to reach a larger audience.

It’s official: content creation through artificial intelligence is gradually becoming more accessible, and we can’t wait to see how these new tools will simplify content creation. Stay tuned for more updates!

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