“Concerts Near You” is a new algorithmic playlist updated every Wednesday, featuring 30 tracks from artists performing near you. Inspired by your listening habits, this playlist not only suggests music but also informs you about upcoming concerts in your area.
One of the major strengths of this new feature is its integration with various ticketing platforms such as AXS, DICE, Eventbrite, and Ticketmaster. Users can access event details and purchase tickets directly from the playlist, streamlining the buying process and increasing the likelihood of filling venues.
For artists, “Concerts Near You” presents a unique opportunity to reach their local audience directly. As highlighted by Charlie Hellman, Vice President & Global Head of Music Product at Spotify, this feature ensures fans don’t miss out on their favorite artists’ concerts while providing artists with an effective way to sell more tickets and fill venues with an already engaged audience.
While this feature holds promise, its effectiveness will largely depend on user location. In sparsely populated areas, the nearest concerts might be in distant cities, posing accessibility issues. Conversely, urban residents will benefit from a wide range of choices.
To make the most of this new feature, Spotify recommends users to:
- Update their location: Ensure your location is accurate via the “Live Events” section of the Spotify app.
- Enable push notifications: Receive reminders about upcoming concerts from your favorite artists.
- Follow artists: By following artists on Spotify, you’ll stay informed about their latest performances and releases.
Thus, “Concerts Near You” is more than just a playlist; it’s a strategic tool for music industry professionals. By facilitating the discovery of local concerts and simplifying ticket purchases, Spotify opens new avenues for artists and event organizers.
