With over 76 million monthly active users and a catalog of 320 million tracks from 40 million artists, SoundCloud stands out as a key player for independent musicians. But against giants like Spotify, which counts almost 602 million active users worldwide, the gap remains significant. While Spotify dominates with a consolidated streaming model, SoundCloud is struggling to navigate an ever-changing music industry.
Today, the rise of music distribution services, the increasing integration of artificial intelligence in music creation and the transformation of remuneration models pose complex challenges for SoundCloud. These developments are not only redefining artists’ expectations, but also the way platforms need to adapt to remain relevant and competitive.
In this document, Your Music Marketing specifically analyzed how SoundCloud has chosen to redesign its model and explore new strategies to become much more than just a streaming service, asserting itself as an essential tool for artists in this ever-changing landscape.
