Recently, Instagram and TikTok have shared valuable insights into their algorithms, offering concrete strategies to enhance the visibility and engagement of your content. Here’s how to leverage these recommendations to maximize the impact of your posts on these platforms.
Understanding content distribution
Instagram Reels:
On Instagram, the reach of a Reel isn’t solely dependent on your follower count. Upon posting, the algorithm first tests it with a micro-segment—the smallest relevant group. Based on initial interactions (views, likes, shares, comments), the platform gradually expands its reach. The stronger the engagement, the wider the audience circles the Reel can access. This performance-based distribution mechanism gives every piece of content a chance to break through, regardless of the creator’s follower count.
TikTok:
On TikTok, videos are initially shown to a sample of 300 people. Interactions such as likes, comments, shares, or complete views assign points to the video. If it scores at least 50 points, it gets distributed to a larger audience. Each engaging action contributes points, influencing its reach:
- Like: 1 point
- Comment: 2 points
- Share: 3 points
- Full view: 4 points
- Re-watch: 5 points
This points system underscores the importance of creating content that not only captures attention but also encourages meaningful interactions.
⚠️ The information about TikTok’s algorithm comes from a widely shared screenshot but has not been officially confirmed by TikTok. It is recommended to take these details with caution.
So, how can you improve your performance?
- Content Accessibility: It’s crucial to understand your target audience. Successful content should captivate a broader audience, including those discovering your work for the first time. The first few seconds are critical: a compelling and impactful introduction can make all the difference. Ensure your message is clear, engaging, and accessible from the start to attract and retain new viewers.
- Consistent Posting: Regularity is key on both platforms. The more consistently you post, the higher your chances of reaching a new audience. Users often discover content from accounts they don’t follow, presenting a major opportunity to expand your reach.
- Background Music: Incorporating audio tracks makes your content more lively and engaging. On Instagram, using popular music can contribute to a wider distribution of your Reels. On TikTok, musical trends also play a crucial role in video virality.
- Engagement and Looping Content: On TikTok, videos that encourage repeated views or interactions are favored by the algorithm. Create content that promotes these behaviors to maximize your points and visibility.
- Using Trial Reels: On Instagram, Trial Reels are an excellent way to test your content with an unfamiliar audience. Analyze the reactions to refine your strategy and adapt future Reels accordingly.
By following these tips, you can significantly enhance the performance of your content on Instagram and TikTok. The key lies in understanding the algorithms and tailoring your content to maximize engagement. Remember, creativity and authenticity remain major assets in standing out in this competitive landscape!
