Instagram is now introducing a new feature: “Trial Reels”. Designed to test the performance of content before it is officially published, this new feature offers users a powerful tool for optimizing their content strategy.
What are Trial Reels?
Trial Reels allow you to publish a Reel on a trial basis, sharing it only with non-followers. The objective is simple: to observe how an audience unfamiliar with your content reacts to your publication before deciding to share it with your regular followers.
To turn this feature on, users follow the usual process of creating a Reel, but activate the “Trial” option before publishing it. Once a Reel has been shared in “trial” mode, it remains invisible to your followers and is not displayed on your main grid or the Reels tab of your profile. Only you can view it in your personal space.
After 24 hours, you have access to key insights into your Reel’s performance: views, likes, comments, shares, and other interactions. Instagram also offers insights comparing these performances with those of your previous Reels. If you’re satisfied with these results, you have 2 options:
- Share the content with everyone: Your reel will then be visible to your followers and distributed across all Instagram surfaces (feed, Reels tab, etc.).
- Automate sharing: You can configure the feature so that Instagram automatically publishes your Reel to everyone if its performance reaches a predefined threshold within the first 72 hours.
A strategic tool for music professionals
For artists and music industry professionals, this feature is a real opportunity. It will enable you to :
- Test new content formats: Are you hesitating to share a Reel that differs from your usual content? Trial Reels let you evaluate their potential without risking upsetting your current audience.
- Optimize engagement: Data collected on non-follower interactions offers a valuable indication of what works and what doesn’t, before you decide to amplify the reach of your content.
- Expand your audience: By exposing your content to users who don’t already know you, you maximize your chances of capturing new followers, thereby increasing your visibility.
