Sync Licensing is increasingly becoming a highly sought-after source of revenue for rights-holders. Despite representing only 2,2% of the industry’s global music revenue in 2023 according to IFPI, generating $0,6 billion dollars compared to streaming’s $19,3 billion, on an individual level, rights-holders know that it takes a significant amount of streams for streaming to become lucrative.
Indeed, it’s reported that rights-holders get between $0,003 and $0,005 per stream. Comparatively, one successful sync placement could pay hundreds to hundreds of thousands for one placement.
That’s why in this guide, we want to offer you insights on how to evaluate your track’s value on the sync licensing market, and what you can do to negotiate the best deals for your tracks.
In this white paper you’ll learn:
- The difference between various rights in the music industry
- The meaning of the MFN clause, one-stop & easy clear deals
- How to determine the fee of a synchronisation
- How the sync market works in film, advertising and the video game market
- The future of the sync industry
All that, and much more. Download your copy below 👇
