Campaign settings
+60K Spotify monthly listeners in just 2 months? It’s possible!
Shawass is an emerging French rap artist. With initially few monthly listeners on Spotify, he had however already established a remarkable presence on Instagram thanks to quality content, such as stories and Reels taken from his music videos, generating strong engagement from his community.
Here’s a recap of the campaigns launched by Shawass to promote his track “Champagne & Adultères”, which helped him grow his monthly listeners on Spotify from 14K to over 76K and increase the number of streams of the track to +130K.
Campaign results
At the end of October 2023, Shawass released his track “Champagne & Adultères”. To promote the track, he decided to launch digital marketing campaigns with the aim of redirecting his audience to streaming platforms in order to generate streams, saves, followers, but above all new listeners on DSPs.
Shawass launched a campaign to promote “Champagne & Adultères” from November 2023 to January 2024, with a budget of €670. The advertising content was an excerpt from the music video of his new track, highlighting his universe and the song’s lyrics.
The campaign generated over 2.6K redirects to DSPs at a cost of €0.20 per listener, taking the track from 4.7K to 43.8K streams on Spotify in just 2 months! The campaign also enabled him to grow his community, gaining up to 600 new followers on social media and Spotify.
Following this campaign, in early January 2024, Shawass decided to relaunch a new 3-month redirect campaign to promote the same track, with a budget of €870. This time, the campaign generated over 2K redirects to DSPs, which notably helped the track reach over 130K streams on Spotify! Again, the campaign also enabled him to grow his community, gaining him up to 400 followers.
Over a period of five months, from November to March, the campaigns provided streaming platforms with a steady stream of data from an active audience, fuelling increasingly accurate referencing of the track. Redirecting a steady stream of new listeners had two significant effects: firstly, it alerted Spotify to the track’s rise in popularity, and secondly, it enriched the platform’s database of the listening preferences of various audiences, reinforcing the relevance of algorithmic recommendation.
As a result, “Champagne & Adultères” began to be recommended in algorithmic playlists, giving Shawass’ music an extra boost of streams. This dynamic also enabled him to stand out and be placed in the editorial playlist “Le Flow”, with several hundred thousand listeners!
In just a few months, Shawass recorded an increase of over 60,000 monthly listeners on Spotify, as well as the addition of over 1,000 new subscribers on social media and Spotify, testifying to the building of a solid fanbase.