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10 Tips on TikTok for musicians

From now on, you can promote your music on 4 social media platforms from the Y2M app: YouTube, Instagram, Facebook… and TikTok!

TikTok has become a really important social media in the music industry: challenges, trends, virality... So why not launch your advertising campaign now? Try it out on the Y2M app. ✌️

Here are 10 special tips you can use to complete your organic content on TikTok :

1. Investigate

Before to start with your TikTok account, take time to look around what other artists are posting. It can be silly to say that but you will be widespread in musicians TikTok codes, and see how they enhance their music and universe.

What kind of content they publish, does it work, which formats generate more views... Such questions you will need to ask yourself by observing other big artists, or the ones looking like you.

The idea is then to define your TikTok account objectives : fame, highlighting your live or studio sessions? You need to find out what story to tell, and how you want to tell it. And especially keep in mind to distinguish your TikTok content from other social platforms content (Instagram, Facebook...) to create exclusiveness, and convince to follow you on this social in addition to the others.

2. Take care of your profile

As other socials, it's important to get a clear and well informed profile, linked to your other socials (here Instagram and Youtube). It will permit to identify you better. If you can, keep the same exact name that you chose on your other socials.

Profile description : keep it short, and make understand easy which kind of music you do, and if you perform live for example.

What can work in your favor : choose well your miniatures, which will be your TikTok's window shop. You then provide yourself a graphic identity which fits you, at first sights when we get on your TikTok profile.

3. Publish short videos

Are short videos the best? Not necessarily!

They indeed improve views number. But there is not only one rule, we certainly know that 15 sec. (or less) videos will naturally generate 3 to 4 times more views than 1 min (or more) videos, as an example.

According to the content you want to highlight, keep in mind the shorter the better : a track extract, a mini live, lifestyle or comic videos...

This will favor likes, shares, video records, then diffusion to new audiences, and so on and so forth... Until a million views maybe?

Last tip here: don't share another social network video on TikTok, cause the platform automatically lower external videos' reach ;). If you already posted it elsewhere, take the original video and post it from TikTok.

4. Publish regularly (and don't forget stories!)

We know that 90% of TikTok users (800 millions of them worldwide) connect everyday on the app. You have the chance everyday to show your videos to new audiences, plus your actual ones.

No need to publish everyday, find your cadence and keep it all along the road on TikTok, which will favor your algorithm for next publications.

Try to keep a minimum of a video per week ;). And to fill the "holes", you can, like on Instagram, publish stories regularly (everyday?) according your news. This is important because stories permits to improve algorithm too. You can also take original videos from your Instagram stories and repost it on TikTok.

5. Find best time(s) to post

As other socials, some time-windows can give you larger audiences when you post:

  • Working days between 8 and 10 AM, and around 6 PM
  • Saturday just after midday (1 to 2 PM)
  • Sunday in the evening (5 to 6 PM)

Here again, this is not an exact science, but after posting at different times you will be able to analyse when your audience is the most connected, and adjust your posting time to get more reach once your videos are online.

6. Use TikTok assets for your videos

TikTok is know for offering a large number of filters and video effects. The idea is to use them on your own videos (as long as it fits you), which will encourage your content exposure and reach.

7. Keep an eye on trends

Trends enable to use a music or a challenge notoriety to increase your visibility.

Musical artists do it less, but you can surf on a trend if you estimate it fits you and you will laugh about it first, without pushing yourself to publish it just because it is a trend.

Keep in mind that one of your songs, synchronized on a good looking video (danse or other catchy visual element) can become itself a trend and propel your visibility on lands you never explored ;). Which bring us to the next tip...

8. Share your (old and new) songs

You have two ways to put your music on a TikTok video :

  1. By integrating the sound directly on the video before to post it (original sound)
  2. By adding a sound to the video on TikTok from DSPs library (Spotify, Apple Music, Deezer...)

By using the second method, your get higher chances other creators will use your music to make their own videos, throwback to what we were telling on tip number 7 ;).

9. Make lives

What better way to show your talents if it is not a video ?

TikTok lives allow to reunite much users on a short time, and favor interactions with your videos and your account globally.

It is another way to post on the social that can help your algorithm on long term. Schedule recurrent lives to create a "rendez-vous" TikTok.

10. Importance of interactions

Last but not least, bring life to your account with other creators, by following accounts you like or which inspire you. Watch their content, interact, send DMs...

And make the same exercice in the opposite way with followers interacting with your videos. Answer to DMs and comments, because followers love feeling considered, like on all other socials. And the algorithm likes it too !

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Favorite content of the week #3

Myra Actress, singer and composer, Myra is a complete artist. Her new track "Sur le cœur" bewitches us and gives us a glimpse of her next EP coming out in February. With her velvet voice, Myra puts forward an intriguing universe, at the border of soul and urban pop.  Anaïs & Blowsom With "Love! love! love!", Anaïs and Blowsom deliver a new track with an effortless and playful vibe. Their two voices take us into a pop universe of their own. The music video associated only supports the touch of softness that hovers through this track.  Birrd Birrd is an artist whose music oscillates between techno, melodic house and downtempo. With "Wheels", he makes us travel with both a dreamy and bewitching melody, but also a music video taking us to his origins that inspire him: Normandy. Florence Arman Well known on the international pop scene, Florence Arman delivers something very personal with her new song "Hello Florence, How Are You?”. Author, composer and interpreter, she expresses her emotions: problems of inspiration, mental load... Florence Arman immerses us in the depths of her feelings, and it works. Ambre Sls Coming from her next album released at the end of January, Ambre Sls’ new track "Je m'en irai" preaches her independence. Through this new song, she shows her determination and reflects with perfection the universe of her future project. Between french song variety and urban pop, we already know that she is full of surprises.

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How to create a press kit

What is an Electronic Press Kit and what it is all about As you begin to get organised and prepare to promote yourself, it’s important to consider everything you’ll need to put together and where it will all live online. Your electronic press kit provides a central location with all of your assets like images, music files, bio and more for members of the media (editors, bloggers, radio program directors, venue talent buyers, etc.) to quickly access. It should include the following: Redact and publish your Bio & Pitch No one needs a big paragraph, but there are some crucial elements to write a smart and effective Bio . If you're releasing a new track you'll probably need to redact a pitch to present the music it's intentions and the little story behind learn more here Include some previous Press Quotes If you’ve been featured somewhere online or in print, include any positive quotes. If not, no worries – that’s why creating a Press Kit ;) Upload a Press Pics deck Professional-looking photography doesn’t have to be unaffordable, and it goes a long way. Provide a link to hi-res photos for writers and editors to use. To do so think Google Drive, Dropbox, or even Disco. If you Worked with a photographer remember to include photo credit info. Upload a Social Assets Deck Nowadays promotion take place a lot on social medias, to maximise the possibilities of sharing dont forget to include a folder with some story or feed extract (video still the best) that micro influencers or new social press medias can share the release easily. You can learn more about How to create good social assets here. Create an external-link and data sheet Everyone has different prefered streaming platform or social media. To avoid any problems regarding the links to listen to your music the best il to create a sheet with all of your links Also Include your Y2M link to get more Intercations. Learn how to create one here Now that we're in 2022 Datas are more than a big topic in the music business so make sure you're including them into the sheet. Use bitly to keep an eye on your click and redirections Here Is an easy copy past template to create your Link sheet (Just replace the links) ___ PRESSKIT LINKS EPK: http://bit.ly/EPK-ArtistName Press pictures: http://bit.ly/PICS-ArtistName Wording/Bio: http://bit.ly/BIO-ArtistName YouTube Video: YouTube or Vimeo Unlisted link Audio (demo): Soundcloud or Disco Private link ___ SOCIAL LINKS & DATA Last release : Y2M link YouTube : https://www.youtube.com/channel/ArtistName Facebook : https://www.facebook.com/ArtistName Instagram : https://instagram.com/ArtistName Twitter : https://twitter.com/ArtistName ___ LAST 28 DAYS PROGRESSION ● Facebook:   353.4k (+ 0.2%) ● Instagram: 135.8k (+2.1%) ● Spotify: 198.4k (+2.4%) ● YouTube: 276.4k (+1.7%) ● Deezer: 255.9k (+1.9%) ● Twitter: 223.3k (+0.1%) Organisation is the key Last but not least: Once you have everything in hand, all you need to do is create a nice, organised press kit on Google drive or Dropbox. Keep in mind that redactors and medias receive hundreds of mails a day. If you want to stand out, make sure your folder is perfectly readable and follows a clear structure: 📂 ARTIST NAME - TRACK NAME - EPK ↳ 📝 Links & Data Sheet ↳ 📂 Bio & Pitch  ↳ Bio ↳ Pitch + Press Quote ↳ 📂 Press Pics ↳ ARTISTNAME-by ©PhotographName 01 ↳ ARTISTNAME-by ©PhotographName 02 ↳ ARTISTNAME-by ©PhotographName 03 ↳ ARTISTNAME-by ©PhotographName 04 ↳ 📂 Social Assets ↳ ARTISTNAME&TRACK-STORY01 ↳ ARTISTNAME&TRACK-STORY02 ↳ ARTISTNAME&TRACK-FEED01 ↳ ARTISTNAME&TRACK-FEED02

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Social Media

YouTube : The perfect artist guide in 2022

With two billion registered monthly users, YouTube is beyond a video platform – It’s a space for community, a place to discover (second largest search engine right after Google), and one of the greatest marketing tools. Ensuring your YouTube channel is optimised in every aspect is critical to its overall growth. To make sure you have all the tools necessary, The Orchard has this year’s YouTube Best Practices so you’re equipped for success! 1. Channel branding For some peeps your channel will be the first thing they will see from you. It’s all about the visuals. Create customised, visually compelling, and relevant channel art to establish your brand. The banner is YouTube’s billboard for information. It should reflect recent release(s), upcoming tours.. make the audience feel like they’re connecting with a personality, not just a brand. The banner should be updated often and be compatible on both desktop and mobile. (here is a psd of sizes.) The profile picture should also be aligned with the banner and be clear. Links in addition to the visuals, it’s imperative to include up to five links on the channel. These links can point to an official website, social media profiles, spotify etc... Any other links should be added to the channel description. Recommended formats : *PSD LINK* Icon: JPG, GIF, BMP, or PNG file (no animated GIFs); 800 x 800 px image (recommended); Banner: 2560 x 1440 px image is recommended. File size should be 6MB or smaller. 2. Channel layout Just like the branding, the overall organisation and layout aids in solidifying the channel. A channel trailer is an elevator pitch to potential subscribers. It’s featured first on the channel and auto-plays, so it needs to hook the viewer. Subscribed view is for returning and already subscribed users. A new release or playlist, or a top playlist is recommended. Unsubscribed view is for new users. An intro to the channel or the most popular video is recommended. Playlists are a great way to keep the audience within the channel. On top of organising the content, playlists increase watch-time and creates another opportunity to appear in search results and Suggested Videos. 3. Channel description SEO runs the world. As you’re navigating channel optimisation, keep in mind the power of YouTube’s search. Channel descriptions should be added in two places: the “About” tab and “Artist Center” in the creator studio. YouTube uses the “About” tab to populate SEO; adding a detailed bio and description with key terms assists. Include the artist’s most popular songs, album names, genres, labels, locations... The Artist Center tab in Creator Studio, add pictures and a biography to the About tab as well as the YouTube Music app. It’s important to keep the branding across platforms. Channel tags help surface the channel in YouTube search and in other algorithms, such as Google. For example, add the year, common misspellings of popular song titles or albums or names, genres, song titles, albums, geography. Featured channels in the “Channels” tab to promote other content and drive traffic between two channels or artists in a label for example. Custom URL allows fans to easily find and remember your channel. It should be something clear and memorable such as ArtistName, ArtistOfficial... We recommend using the same handle as other social platforms such as Instagram, Facebook, Twitter... 4. Video optimization Each video has its own SEO opportunity outside of the actual channel. Through proper video titles, descriptions, and tags, you can ensure that the right audience is being targeted. Video titles give viewers a sense of what to expect from a video whether it be an Official Audio, Music Video, Lyric Video, Behind The Scenes, Live Interview, etc. For artists, be sure to include the name of the artist and the title of the track. If there are multiple or featured artists, you can also mention them with “@” symbol. Video descriptions are another way YouTube is able to utilise SEO. In short, the descriptions really help viewers find your videos. Make sure all of the important information is showcased in the first two sentences of the description. Description, include links to subscribe, point to all social platforms, link to other videos or playlists, any purchase links (merch/song/album) and lyrics. This comes into play when users can’t remember the title of the song so they search by lyric. Ending hashtags without spaces : At the end of the video the first three hashtags appear below the video and above the video title. Use hashtags that are a part of a larger searches, such as “#NewMusic, #Artist, #Album, #Genre, #Event” Video tags help in targeting the right audience. In this case, the more the merrier. Add more tags to videos as long as they remain relevant to the video (500 character limit). You can include a mix of general and specific tags to accurately describe each video. This can be : Artist name or different variations of it, title of the song, easily misspelled words that people may be searching for, lyrics of the song, the year, albums, genre, geography, new music tags, the type of video, and more. 5. Video features Beyond the SEO optimisations, there are also features within the video that generate more engagement within the channel. The additional features available are cards, end screens, watermarks, subtitles, and merch shelf. Cards allow you to link up to five different card types – this can include other videos, merch, streaming, donation sites, tour tickets, playlists, and more. The card button appears as the “i” in the top right hand corner throughout the video. Adding end-screens to videos helps curate and lengthen a viewer’s watch session. Here you can add a subscribe link or link to other videos and playlists. Make sure to keep these updated to push to relevant and/or priority content. Branding watermarks button sits on the lower right hand corner of each video and when scrolled over, allows the user to subscribe to the channel without leaving the video. Enabling subtitles/(CC) translations opens the content to a larger audience – including those who don’t speak the language or would prefer to have the lyrics on the screen. Translations contribute to the overall metadata of the video. The merch shelf. Now eligible channels can promote their merch right below the description of videos and on the “Store” tab of the main channel. Thumbnails, you want to make the BEST first impression the moment they see your video, so make them count! Thumbnails should be bright and easy to see (not dark or blurry), with a clear picture of the artist or a striking image that’s on-brand to grab the attention of potential fans. Always optimise for mobile — more than 70% of views come from mobile. 6. Video engagement Beyond its abilities to host content, YouTube has become a space for community and engaging with the audience. Like other social platforms, artists and labels alike can communicate directly with the fans in chats, the community tab, and more.. Community is YouTube’s social feed. With the ability to post photos, GIFs, polls and text updates, it’s a great way to directly engage with fans by giving them unique content and general updates. To foster a more connected fanbase, we recommend liking/replying to comments. Posting keeps the channel active in YouTube’s algorithm, especially when the artist goes a length of time without posting, or before uploading new content. YouTube Premiere gives fans the opportunity to virtually gather together for a watch party at the time of launch. You can schedule a video upload and create a shareable watch page; stirring up buzz around the release with a countdown. You can also add some teaser before the launch, get creative. YouTube Live gives you a way to connect with new and old fans, creating a real time experience to engage with viewers directly (+ you can monetise your stream.) YouTube Stories, give fans a day-to-day updates, same as other stories the segment can be 15 seconds but expires after 7 days. YouTube Short, The 2021 new features, becoming the leading video format on the internet. Create short vertical videos from 30 seconds to 1 minute and be creative, share your improvisations, life moments, best recipes or the latest choreography of your music.