10 Tips on Facebook for musicians

1. Create, secure and link your page

Once you’ve decided on an artist name, you should always try and secure as many relevant social media handles as possible. Beware of multiple @name try to have only one @ for all of your social medias. Most of people are able to be redirected out of Facebook so consider it as a link to your other social platforms.

How to get the best page set up:

• Sign up for an account or log in to your Facebook account
• Click Menu, then Create and then click Page
• Fill out the details of your page, including; your official stage name, category (musician or band), and a short description (you could describe your genre, where you’re from, etc.)
• Click Create Page
• Add a clear profile photo and other contact information you need to share. Remember to add a link to your website so fans can visit for more information. In addition, share links to other social media platforms like Instagram, TikTok, and twitter.
• Customise your page’s URL – Having a customised Facebook page URL will not only give you a more professional and credible image, but also make it easier for fans to find you.

2. Consider your content mix

Many high profile Facebook pages will post content that is specifically related to them but mix in some generally entertaining content that may be more tenuously linked but likely to garner a response from the audience.

The only way to create interactions and grow your fanbase is by posting on Facebook.

Luckily, Facebook allows six types of posts like :

• Photos. You can put up photos of you that depict your musical journey. It is also okay once in a while to post some photos not related to your music so your fans can also relate with your lifestyle.
• Videos. You can post a behind-the-scenes video of your studio recording or music video. 
• Links. You can post a link guiding your fans to your Youtube channel or official website. In addition, you can also post a link about any magazine or TV features you get as well as collaborations with other professionals in the industry.
• Events. You can use this feature to post your upcoming gigs so fans can book early.
• Questions. When you put up a question post, ask for your fan’s thoughts, advice and more. Asking for their feedback will make them feel a part of your musical journey, not to mention the wealth of knowledge you can also get from them.
• Simple text You can also connect with fans through text where you can post thoughts, fun quotes, opinions,, or anything that you know will benefit your musical journey.
  

3. Post Status Updates

The facebook Status feature allows you to share spur-of-the-moment moments with your fans.. You can update your fun moments, new songs, videos, or upcoming live shows that will help keep your page active. Always keep in mind to add options proposed by facebook to your posts, like feelings activities or add a place.

4. Make live and stories

Like all the Meta platforms, facebook push a lot videos instant reactions and live through the social media. To push a lot more your content you'll need to make greater apparitions, you can now connect a lot more with your audience by using lives and stories.

Try live streaming parts of gigs, rehearsals or big announcements. Just don’t use it too often!

5. Keep it updated regulary

Far too many bands seem to abandon their pages after their first few posts or let it go months at a time before posting. One of the best ways to ensure you keep your audience engaged is by regularly posting content. To help you with that and on all the other platforms you should build a real post "calendar".

6. Become a real insights analyst

Facebook expects to see lots of engagement on a post within the first fifteen minutes of being published so you need to find out when most of your fans are online and post at that time. To do this log into Facebook on a laptop/desktop computer, click Insights – Posts and you’ll see a graph of the times your fans are on Facebook. Post just before the graph ‘peaks’.

7. Share from others

Share posts from other people and pages – This is a great way to fill in the gaps when you’re running low on content ideas. It can also help you to get onto the radars of influencers and their audiences.

8. Use Creator Studio

Creator Studio is a one-stop social media content management tool within Facebook that helps creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook and Instagram.

There you'll be able to schedule all the posts you're planning to post in one place for both Instagram & Facebook. Its also there that you can see the analytics of your posts / video for the new page versions.

9. Become a Messenger / comment king

The whole point of being on Facebook in the first place is conversation and friendship, not just a one way stage for your ideas. If you can catch your fans the minute they post on your page you have the chance to build a back and forth conversation that all their friends will see, and which will give your page a big boost. This is the underground tactic that successful Facebookers use to build a loyal following to their fan page.

10. Add call to action in you posts

On facebook, people are more likely to go outside the platform, if you want to redirect a maximum of your reach on medias or links always keep in mind to add call to actions within your wording. Social media promotion is not different than website or landing page promotion. A clear, concise and simple call to action is more likely to generate results.